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Quality Inn

Quality Inn Franchise
One of the most recognized brands in the midscale lodging segment, established in 1941, it is the first hotel chain. Quality® is a popular limited-service midscale hotel chain. Known around the world for its friendly, professional service, clean accommodations, a good nights rest on our signature Quality Sleeper bed by Serta® mattress, new bedding and high speed internet, it appeals to both leisure and business travelers. Quality Inn®, Quality Suites® or Quality Inn Suites™ are excellent conversion brands for midscale hotels looking to strengthen their position in the market.

The Quality hotel chain is part of the Choice Hotels International® family of brands. With more than 65 years experience, Choice Hotels® is one of the worlds largest franchisors, with over 6,600 properties open and under development worldwide.

All Choice hotels are backed by $175 million in marketing support, a central reservation system that booked $2 billion in gross reservations in 2007, our award-winning guest loyalty program, Choice Privileges®, which has over 6 million members, and a massive service organization focused entirely on your needs.

A Great Value Low Cost and Competitive RevPAR

Reservation Contribution In 2007, reservations generated through the Choice Central Reservation System (CRS) represented an average of 30.4% of gross room revenue.*

Key Brand Identifiers

Signature Quality Sleeper bed by Serta mattress
Enhanced linens, including a new line of cost-effective terry products by Martex with a unique Choice tag
A new bedding program including coverlet, bed skirt, softer mattress pad, higher thread count sheets, improved pillows and a down-like filled blanket that testing tells us will take guest satisfaction to anew level
Minimum of 50 rooms
Free USA Today or The Wall Street Journal
A restaurant serving hot breakfast or free continental breakfast
Free high speed internet, free in-room coffee, iron & board and hair dryer
Free local calls
Guest laundry
24-hour coffee/tea in lobby
Swimming pool and exercise facilities

A standard Quality Inn hotel is a multi-story with 150-rooms. Quality Inn & Suite hotels include a minimum of 75-guestrooms with 20% fully divided 2-room suites. Quality Suite hotels have a minimum 75 fully divided 2-room suites with a cooked-to-order breakfast and managers reception included in the room rate.

SUPPORT & TRAINING PROVIDED

Quality Inn

National Advertising
National Partnerships
Marketing Programs and Services
Guest Loyalty Programs
Sales Support
Turn-Key Reservations Package
Operational Support (Profit Manager, choiceAdvantage, ChoiceCentral.com)
Start-up Support (Training and New Hotel Opening)
Field Support, Centralized Help Desk, Purchasing Services, ongoing Educational and Annual Convention
Financial Assistance Provided: Only via incentives. Current development incentive is for minorities and from time to time offer brand specific incentives.
Site Selection Assistance: Yes
Feasibility Study Support: Yes
Financial Lender Support: Yes
Lease Negotiation Assistance: No
Co-Operative Advertising: Yes
Training: New franchisees and their General Managers are required to attend a week-long training session at corporate headquarters.

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